NTNU NTNU College of Management

About Us
Team

Department of Business Administration (English-taught Program)

BA-ETP Program

We cultivate globally-minded professional business talents.

Embark on Your

Global Business Journey

01.
About us

Department of Business Administration (English-taught Program) at National Taiwan Normal University (NTNU) is a pioneering initiative set to launch in August 2025. This program is housed within the College of Management, which proudly holds the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation, ensuring international recognition and quality assurance for our academic offerings.

02.Program Philosophy

Our educational principle is to nurture professional leadership and administrative talent with international perspectives. The BA-ETP program breaks through traditional departmental boundaries, integrating resources from across the entire College of Management to provide students with diversified learning experiences in the professional realm of management.

03.Future-Oriented Curriculum

Continually advancing, the English-taught Program emphasizes:

Artificial Intelligence (AI): Integrating AI tools and methodologies to revolutionize business processes.
Environmental, Social, and Governance (ESG): Embedding sustainability into business practices.
Advanced Data Analysis: Equipping students with analytical techniques that drive business innovation.

04.Industry Collaboration

Our curriculum not only focuses on theoretical knowledge but also stresses practical application through direct industry engagement. Collaborative projects with business entities ensure that our students gain hands-on experience, making them valuable in the workforce.

05.Cultural Integration

The BA-ETP program fosters a vibrant multicultural learning environment. It complements our original business administration department, offering international students opportunities to engage with local peers through initiatives like the learning partner program. This fosters not only language proficiency but also a deep understanding of diverse cultural perspectives, enriching the student’s global outlook and professional network.

06.International Exchange Programs

Our college-level exchange program allows students to study at partner institutions specifically chosen by the College of Management. This program focuses on business-related courses and experiences tailored to our curriculum. The university-level exchange program, managed by NTNU's Office of International Affairs, offers a wider range of partner institutions across various disciplines.

07.Our Mission Statement

The BA-ETP program is dedicated to cultivating humanistic business leaders with a global perspective. By providing a unique learning environment that integrates management knowledge with the rich humanistic resources of NTNU, we empower our students to become innovative, ethical, and socially responsible professionals. We strive to equip them with the skills and mindset to appreciate diverse values, foster creativity, and inspire the positive potential of others in an ever-evolving global landscape.

Dean – Prof. Shih-Chuan Tsai	Title: Dean, College of Management; Professor of Finance Education: Ph.D. in Finance, Boston University Expertise: Financial Engineering, Investment Management, Financial Markets, Behavioral Finance, Derivatives, Corporate Governance Welcome to the College of Management at National Taiwan Normal University! We're excited to have you join our vibrant community. At the College of Management, our mission is to cultivate global talent in a multicultural learning environment where students can connect, exchange ideas, and grow together. We are committed to shaping future business leaders who are globally minded, socially responsible, and professionally equipped for the challenges of a rapidly evolving world. Your academic journey here will offer a dynamic blend of foundational management education and cutting-edge competencies in areas such as artificial intelligence, data analytics, and digital innovation—skills that are vital in today’s digital economy. We strongly uphold the values of Diversity, Equity, and Inclusion, and we foster a spirit of humanistic leadership in everything we do. International students are warmly welcomed, and we strive to create meaningful connections between local and global communities. Together, we will embrace new opportunities, overcome challenges, and grow into thoughtful, capable leaders. Your exciting journey begins now—welcome to the College of Management!
Associate Dean – Prof. Shu-Jou Lin	Title: Associate Dean, College of Management; Professor of Strategic Management Education: Ph.D., Department of International Business, National Taiwan University Expertise: Strategic Management, Corporate Venturing Strategy, High-Tech Industry Strategy, Risk Management, Organizational Learning, System Dynamics Hi everyone, Welcome to the College of Management at NTNU! You’re about to begin an exciting journey in our college that goes beyond business know-how—we’re here to help you grow into thoughtful, human-centered leaders. At College of Management, we combine solid management training with NTNU’s rich humanistic tradition. Along the way, you’ll explore key themes like ethics, sustainability, and inclusion. We’re excited to see the ideas, energy, and perspectives you’ll bring. Let’s get started!
Assistant Professor and Vice Director of Department of Business Administration – Chen, Meng-Ting	Welcome to the Business Administration – English-Taught Program (BA-ETP) at National Taiwan Normal University! I’m delighted you’ve chosen to take this first step toward your professional future with us. Choosing BA-ETP means you are ready to challenge yourself, expand your skills, and embrace new opportunities in your college life — and we are here to guide and support you every step of the way. During your time here, you will build a strong foundation in business — management, marketing, finance, and data analytics — while also developing essential skills in leadership, cross-cultural communication, and strategic thinking. Beyond academics, life at NTNU is vibrant and welcoming, with inspiring classmates, active student clubs, and exciting campus events. You might compete in a business challenge, join a cultural festival, or spend an evening enjoying night market snacks with friends. Studying in Taiwan offers not only excellent academic opportunities but also the chance to immerse yourself in a safe, friendly, and dynamic culture — the perfect setting for your university years. You will also have numerous opportunities to take your learning beyond the classroom — whether through internships, industry collaborations, or exchange programs with top universities around the world. Each experience will help you gain practical skills, expand your network, and prepare to step confidently into the global business arena. Every moment here — in class, on campus, or while exploring Taiwan — is a chance to learn, grow, and create memories that will last a lifetime. My best tip for making the most of college life is to be curious, be brave, and say yes to new experiences. Join that club, enter that competition, travel somewhere you have never been, and never hesitate to ask questions — inside or outside the classroom. University is the time to explore, to make mistakes, and to learn from them. Treasure these years, because they will pass faster than you imagine. I wish you friendships that feel like family, challenges that make you stronger, and achievements that make you proud. Welcome to BA-ETP — and to an exciting new chapter of your life.