• Associate Professor and Director of EMBA
  • Wang, Shih-Ju
  • Discipline:Marketing Management, Marketing Research, Consumer Behavior
  • E-mail:sjwang@ntnu.edu.tw
  • Tel:+886-2-77493309
  • Education: Ph.D. in International Business, National Taiwan University 
  1. 江宜芳、王仕茹、黃恆獎(2017), “Rethinking Self-Control: How It Interacts with Goal Temporal Distance, Individual Time Orientation and Regulatory Focus,” 管理學報,第34卷第4期,頁557-576. (TSSCI) (ISSN: 2521-4306)
  2. Wang, Shih-Ju, Heng-Chiang Huang, and Carolyn Yun-Shiuan Yang (2016), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,” NTU Management Review, 26(2), 37-72.
  3. Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang, Chia-Lin Chen (2015), How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator, Online Information Review, 39(4), pp. 537-555. (SSCI) (ISSN: 1468-4527)
  4. Hsu, Chiu-Ping, Heng-Chiang Huang, Jyh-Huei Ger, Shih-Ju Wang (2014), “Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty,” Online Information Review, 38 (1), pp. 78-94. (SSCI) (ISSN: 1468-4527)
  5. 王仕茹、陳明輝(2013)「專業影評之發行商偏誤及其影評方向對消費者影評接受度之影響:以消費者—發行商認同為干擾因素」,臺大管理論叢,第二十四卷第1期,12月,頁71-100。(TSSCI)(ISSN: 1018-1601)