• Professor
  • Chou, Shih-Yu
  • Discipline: Customer Relationship Management, Logistics Management
  • E-mail:sychou@ntnu.edu.tw
  • Tel:+886-2-77493302
  • Education: PhD, Business Administration, Washington State University
  1. 2021 Gao, G., Chou, S., Chen, C. W., Wu, H., & Wang, T. (2021). Factors Influencing Mobile Utilitarian and Hedonic Shopping Experiences : Taking Taobao Mobile Shopping Application as an Example. International Journal of Mobile Communications (SSCI, Accepted and Forthcoming)
  2. 2021 林金賢、周世玉、楊良基、謝宇宣(2021),「就要醬玩—運用資料探勘技術規劃您所喜愛的旅遊行程」,資訊管理學報 (TSSCI, Accepted and Forthcoming)
  3. 2018 Chou, S., Chen, C. W., & Kuo, Y. T. (2018). Flexibility, collaboration and relationship quality in the logistics service industry: An empirical study. Asia Pacific Journal of Marketing and Logistics, 30(3), 555-570. (grant no. 104-2410-H-003-087-) (SSCI)
  4. 2018 Chou, S., and Chen, C. W. (2018) "The Influences of relational benefits on repurchase intention in service contexts: The roles of gratitude, trust and commitment", Journal of Business and Industrial Marketing, 33(5), 680-692. (grant no. NSC 101-2410-H-003 -002) (SSCI)
  5. 2017 Chou, S., & Chen, C. W. (2017). Supply chain coordination: an inventory model for single-period utility product under fuzzy demand. The International Journal of Advanced Manufacturing Technology, 88(1-4), 585-594. (SCI)
  6. 2015 Chou, S., Chen, C. W., & Lin, J. Y. (2015). Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development. Internet Research, 25(4), 542-561. (SSCI)
  7. 2013 Lin, C.S., Chou, S., Weng, S.M., & Hsieh, Y.C. (2013). A Final Price Prediction Model for English Auctions -- A Neuro-Fuzzy Approach. Quality and Quantity, 47(2), 599 – 613. (SSCI)
  8. 2010 Wang, J.L., Kuo, J.H., Chou, S., and Wang, S.Z. (2010). A comparison of bullwhip effect in a single-stage supply chain for autocorrelated demands when using Correct, MA, and EWMA methods. Expert Systems with Applications, 37(7), 4726--4736. (SCI)
  9. 2010 周世玉、蕭家旗、陳麒文、陳苡廷,(2010),「體驗行銷對節慶活動形象及重遊意圖影響之探討─以台中元宵燈會為例」,企業管理學報,第85期,47-72
  10. 2007 Chou, S., & Wang, M. C. (2007). Setting policy for on-line process control with dynamic characteristics. Communications in Statistics—Simulation and Computation®, 36(1), 217-232. (SCI)
  11. 2007 Chou, S., & Wang, M. C. (2007). Simulated annealing procedure for on-line control with process dynamics. International Journal of Systems Science, 38(8), 677-688. (SCI)
  12. 2007 Wang, J. L., Ho, C. T., Lin, C. S., & Chou, S. (2007). A strategic selection of channel satisfaction model by using neuro-fuzzy: Taiwan perspective. Benchmarking: An International Journal, 14(3), 407-421.
  13. 2007 Lin, C.S., Chou,S., Chen, C.H., Ho, T.R., & Hsieh, Y.C. (2007). A Simulation-Based Model for Final Price Prediction in Online Auctions, Journal of Economics and Management, 3(1), 1-16.
  14. 2005 周世玉、郭淑雲,(2005),「探索性購買行為傾向、知覺風險及生活型態與網路購買意願關係之研究:以生鮮食品為例 」,清雲學報, 2005,第廿五卷第一期,pp.257-274
  15. 2005 Chou, S., Lu, E. J. L., & Chen, Y. H. (2005). X-RDR: a role-based delegation processor for web-based information systems. ACM SIGOPS Operating Systems Review, 39(1), 4-21. (EI)
  16. 2005 周世玉、蕭登泰,(2005),「顧客交易資料庫之探勘-以網路電話公司之非契約型顧客為例」,資訊管理學報(TSSCI), 2004,第十二卷第二期,pp.183-199
  17. 2005 周世玉、林金賢、謝宜均,(2005),「行銷組織特性與競爭策略契合對行銷績效影響之研究:以食品產業為例 」,行銷評論, 2005,第二卷第一期,pp.29-54
  18. 2004 郭雅婷、周世玉,(2004),「供應鏈資訊分享、夥伴關係、協調程度與企業績效關係之研究-以GMP食品製造業為例」,農產運銷半年刊,January 2004,第129期,pp.45-46
  19. 2004 周世玉、陳麒文、張為詩,(2004),「人格特質與品牌個性關係之研究:以運動鞋產品為例」,中華管理學報, 2004,第五卷第三期,pp.1-16
  20. 2003 Chou,S. (2003). A Study on the Influence of Constant and Variable Perishing Rates on Fresh Food Inventory Re-ordering Policy, Marketing Review, 1 (March), 59-66.
  21. 2002 周世玉,(2002),「台灣地區網際網路花卉行銷服務網可行性評估之研究」,農業金融論叢,第四十八輯,2002,pp.241-262
  22. 2001 周世玉、黃建中,(2001),「資訊系統可行方案評估準則應用之研究:以我國花卉產業EDI資訊服務網設置為例」,農產運銷論叢,第六期,2001,pp.229-246
  23. 2001 Chou, S., & Wang, M. C. (2001). A study of Taguchi's on-line process control for some stochastic models. Int. J. Management Theor. Prac, 2, 58-73.
  24. 2001 Lu, E. J. L., Tsai, R. H., & Chou, S. (2001). An empirical study of XML/EDI. Journal of Systems and Software, 58(3), 271-279. (SCI)
  25. 2000 周世玉、呂瑞麟,(2000),「使用者參與、使用者涉入與資訊系統滿意度關係之實證研究」,農產運銷論叢,第五期,2000,pp.145-159
  26. 2000 周世玉、林佩蓉、林聖銘,(2000),「大台北地區上班族網際網路訂購花卉之消費行為研究」,農產運銷半年刊,July 2000,第122期,pp.42-53
  27. 2000 周世玉,(2000),「農產品行銷資訊網及其應用技術」,農產運銷電子商務,Oct 2000,pp.40-47
  28. 2000 楊明璧、周世玉、李龍斌,(2000),「應用線性規劃模式來建立精製茶廠之產銷計畫」,輔仁管理評論,第七卷第二期,93-112.
  29. 1999 周世玉、楊雅晴、潘韻如、洪子健,(1999),「網路行銷之廣告與行銷--以花卉應用為例」,農產運銷季刊,March 1999,第118期,pp.47-57
  30. 1999 周世玉、戢桂如,(1998),「台灣地區花卉批發市場服務品質構成因素及其衡量之研究:從承銷人的觀點」,台灣土地金融季刊,87年6月,35卷,2期,pp.175-196
  31. 1999 周世玉、韋俊宏,(1999),「降低物流需求系統緊張度之措施在廠商供貨數量不確定時對系統績效影響之研究」,農產運銷論叢,第四期,1999,pp.31-46
  32. 1998 周世玉、廖賢洲,(1998),「自我相關需求對物流需求計劃績效影響」,農產運銷論叢,第三期,1998,pp. 211-226
  33. 1998 周世玉,(1998),「農產品市場行情報導系統的現況與市場資訊的價值利用」,興大農業,87年3月,24期,pp.13-16
  34. 1998 周世玉、洪子健,(1998),「生鮮處理物流中心易腐產品之存貨管理與控制」,農產運銷季刊,87年3月,114期,pp.45-52
  35. 1997 周世玉,(1997),「廣告預算與媒體分配決策整合模式之研究」,中興大學夜間部學報第三期,pp. 435-458
  36. 1997 周世玉,(1997),「策略群組理論與移動障礙--超市產業之應用」,農產運銷季刊,Sep. 1997,112期,pp. 23-30
  37. 1997 周世玉、何京勝、韓子義,(1997),「建立毛豬產銷資訊系統--連網式分散型資料庫技術之應用」,農產運銷季刊,July,1997,111期,pp. 26-33
  38. 1997 戢桂如、蔡瓊娥、周世玉,(1997),「甘藍菜價格預警系統之建立--以ARiMA 模式為預測基礎」,台灣經濟,June 1997,第246期,pp. 17-26
  39. 1997 周世玉、張麗慧,(1997),「台灣地區飲料產業策略群組分析與移動障礙之研究」,台灣經濟,Oct. 1997,250期,pp. 20-31
  40. 1996 周世玉、廖賢洲(1996)。物流需求計劃系統(DRP)在農產品產地直接運銷之應用,農產運銷季刊,108,pp.10-19
  41. 1996 Chou, S., & Wang, M. C. (1996). Taguchi's method and an empirical procedure for on-line process control. Communications in Statistics-Simulation and Computation, 25(2), 301-320. (SCI)