© 2018 國立臺灣師範大學-管理學院 管理學院

English
  • 全球經營與策略研究所
    教授
  • 陳彥君
  • 策略行銷、策略導向、數位化策略與數位轉型、創新管理、創業行銷
  • E-mail：bluekikochen@ntnu.edu.tw
  • 電話：02-7749-7091

元智大學管理研究所博士
Ph.D. in Management, Yuan Ze University

  1. Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, & Chun-Yao Huang (2023), “Understanding the Role of Entrepreneurial Orientation in Creating Ambidextrous Competitive Advantage: A Comparative-Design, Longitudinal Study,” European Journal of Marketing, 57(1), 89-124 (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 3)
  2. Yen-Chun Chen & Todd Arnold (2022) “Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms,” European Journal of Marketing, 56(12), 3347-3380 (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 3)
  3. Yen-Chun Chen, Ya-Hui Lin, Po-Chien Li, & Chung-Jen Chen (2022), “Understanding the Interplay between Competitor and Alliance Orientations in Product Innovativness: An Integrative Framework,” Technological Forecasting and Social Change, 175, 121358 (SSCI, ABDC: A, ABS: 3)
  4. Yen-Chun Chen, Todd J. Arnold, & Hsien-Tung Tsai (2021), “Customer Involvement, Business Capabilities and New Product Performance,” European Journal of Marketing, 55(10), 2769-2793 (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 3)
  5. Yen-Chun Chen, Ya-Hui Lin, & Hsien-Tung Tsai (2020) “Toward Greater Understanding of the Relationship between Entrepreneurial Orientation and International Performance,” Management International Review, 60(2), pp. 211–245 (SSCI, 國科會管理一學門推薦期刊, ABDC: A, ABS: 3)
  6. Adriana Amaya Rivas, Yen-Chun Chen, & Ta-Kai Yang (2020) “Entrepreneurial and Alliance Orientation Alignment in New Product Development,” Technological Forecasting and Social Change, 153, 115916 (SSCI, ABDC: A, ABS: 3)
  7. Ya-Hui Lin & Yen-Chun Chen (2020). “Developing Exploitative and Exploratory Capabilities through Capitalizing on Alliance Orientation,”Technology Analysis and Strategic Management, 32(5), 589-603 (SSCI, ABDC: B, ABS: 2)
  8. Yen-Chun Chen, Hsun-Chi Chu, Jyun-Yi Wu, Nomin Tsembel, & Yung-Cheng Shen (2019). “A Case Study on Attitude towards Online Auction Use Applying Quantile Regression Analysis,” Total Quality Management & Business Excellence, 30(7-8), pp.872-892 (SSCI, ABDC: C, ABS: 2)
  9. Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2018), “Exploring the Determinants and Consequences of Salesperson Market Orientation Behavior: An Empirical Study in the Financial Service Industry,” Journal of Service Theory and Practice, 28(2), pp. 170-195. (SSCI, ABDC: A)     
  10. Wann-Yih Wu, Adriana Amaya, & Yen-Chun Chen (2019), “The Role of Team Reflexivity as a Mediator between Project Management Skills, Task Familiarity, Procedural Justice and Product Performance,” Journal of Management & Organization, 25(6), pp. 876-895. (SSCI, ABDC: B, ABS: 2)
  11. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, Wei-Ko Lin, & Yi-Hsuan Liu (2018), “Does New Product Design Matter? Exploring Its Influences in Consumers’ Psychological Responses and Brand Loyalty,” Information Technology & People, 31(3), pp.886-907 (SSCI, 國科會管理二學門推薦期刊, ABDC: A, ABS: 3)
  12. Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, & Todd J. Arnold (2017). “Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities,” Journal of Product Innovation Management, 34(1), pp. 13-34. (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 4)
  13. Yen-Chun Chen, Yung-Cheng Shen, Tzu-Ying Lee, & Fu-Kai Yu (2017), “Measuring Quality Variations in E-Service,” Journal of Service Theory and Practice, 27(2), pp.427-452. (SSCI, ABDC: A)
  14. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, & Wei-Ko Lin (2017), “Do Website Features Matter in an Online Gamification Context? Focusing on the Mediating Roles of User Experience and Attitude,” Telematics and Informatics, 34(4), pp. 196-205. (SSCI, ABDC: C)
  15. Po-Chien Li, & Yen-Chun Chen (2016) “Exploring Interaction-Based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan’s Semiconductor Industry,” Innovation: Management, Policy & Practice, 18(3), pp. 352-372. (SSCI, ABDC: C, ABS: 2)
  16. Yen-Chun Chen, Po-Chien Li, & Todd J. Arnold (2013). “Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets,” Industrial Marketing Management, 42(8), pp. 1181-1191. (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 3)
  17. Yen-Chun Chen, Po-Chien Li, & Ya-Hui Lin (2013). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources,” Journal of Business & Industrial Marketing, 28(2), pp. 125-136. (SSCI, ABDC: A, ABS: 2)
  18. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving,” Industrial Marketing Management, 41(6), pp. 1019-1034. (SSCI, 國科會管理二學門推薦期刊, ABDC: A*, ABS: 3)
  19. Po-Chien Li, & Yen-Chun Chen (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?” Asia Pacific Journal of Management, 29(1), pp. 151-168. (SSCI, 國科會管理一學門推薦期刊, ABDC: A, ABS: 3)
  20. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen, & Charles Wood (2011), “Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study,” Journal of Business and Industrial Marketing, 26(6), pp. 430-442. (SSCI, ABDC: A, ABS: 2)
  21. Yen-Chun Chen, Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice,” Service Industries Journal, 29(03), pp.267-280. (SSCI, ABDC: B, ABS: 2)
  1. Yen-Chun Chen, & Todd Aronld (2024). “Effective Entrepreneurial Marketing Decision-Making for Startup Success”, in the 2024 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 12-18.
  2. Yen-Chun Chen, & Ta-Kai Yang (2024). “Identifying the Roles of Customer Involvement and Mass Customization in Customer Relationship and Supply Chain Management Performance of Manufacturers”, in the 2024 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 12-18.
  3. Yen-Chun Chen, Chun-Yao Huang, Ping-Yu Liu (2024). “How Do Customer and Entrepreneurial Orientations Influence Digital Transformation Journey”, in Proceedings of the 2024 Academy of International Business (AIB) Conference, Seoul, South Korea, July 3-5.
  4. Yen-Chun Chen, Hsien-Tung Tsai, & Todd J. Arnold (2019). “Customer Involvement and New Product Performance: The Mediating Role of Marketing and Technological Capabilities”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  5. Adriana Amaya Rivas, Yen-Chun Chen, & Ta-Kai Yang (2019). “Entrepreneurial and Alliance Orientation Alignment: Implications for New Product Development Process, Program, and Performance”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  6. Yen-Chun Chen, & Todd J. Arnold (2018). “Effect of Alliance Orientation on Competitive Advantage in NPD”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  7. Yen-Chun Chen, Todd J. Arnold, Ping-Yu Liu, & Chun-Yao Huang (2018). “An Comparative-Design, Longitudinal Assessment of the Effects of Entrepreneurial Orientation on Competitive Advantage and Firm Performance”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  8. Yen-Chun Chen, & Todd J. Arnold (2017). “Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.
  9. Ya-Hui Lin, Yen-Chun Chen, & Hsien-Tung Tsai (2017). “Does Entrepreneurial Orientation Matter for International Performance? A Resource Management Process Perspective”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.
  10. Ya-Hui Lin, & Yen-Chun Chen (2016). “Resolving Capability-Rigidity Paradox: An Alliance-oriented Perspective”, in Proceedings of the 2016 Academy of Management (AOM) Annual Meeting held in Anaheim, California, U.S.A., August 5-9.
  11. Po-Chien Li, & Yen-Chun Chen (2016). “The Relationship of Marketing-R&D Interaction and Collaboration – An Empirical Study of Taiwan’s Semiconductor Firms”, in Proceedings of the 2016 International Conference on Marketing, Logistics, and Management (ICMLM) held in Kurume, Japan, August 5-7.
  12. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2015). “Interaction Orientation and NPD Performance: The Process Through Market-relating Capabilities”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  13. Ya-Hui Lin, Yen-Chun Chen, Po-Chien Li, & Chung-Jen Chen (2015). “Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  14. Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2015). “Salesperson Market Orientation Behavior: Its Determinants and the Mediating Role of Working Smart Behaviors in Sales Performance”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  15. Yen-Chun Chen, & Ya-Hui Lin (2015). “Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  16. Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2014). “Consumer Decision Process in the Adoption of Online Auction: Application of Quantile Regression”, in Proceedings of ACBPP & ACTIS 2014 Conference Report, Osaka, Japan, November 20-23.
  17. Yen-Chun Chen, Po-Chien Li, & Todd Arnold (2014). “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, U.S.A., May 21-23.
  18. Po-Chien Li, Kenneth R. Evans, & Yen-Chun Chen. “Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan’s Automobile Dealerships”, in Proceedings of the 2011 American Marketing Association (AMA) Winter Marketing Educators' Conference, Austin, Texas, U.S.A., February 18-20.
  19. Yen-Chun Chen, & Po-Chien Li. (2009). “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Process Performance”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  20. Yen-Chun Chen, & Po-Chien Li. (2009). “The Joint Influences of Interaction and Entrepreneurial Orientation on Product Innovation”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  21. Yen-Chun Chen, & Po-Chien Li. (2009). “Influences of Customer Participation in Industrial Services Selling”, in Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, Illinois, U.S.A., August 7-10.
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