© 2018 國立臺灣師範大學-管理學院 管理學院

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  • 管理研究所
    副教授
  • 王仕茹
  • 專長：行銷管理、行銷研究、國際企業、消費者行為
  • E-mail：sjwang@ntnu.edu.tw
  • 電話：02-7749-3309
  • 學歷：國立臺灣大學　管理學院國際企業學系　博士
  1. 江宜芳、王仕茹、黃恆獎(2017), “Rethinking Self-Control: How It Interacts with Goal Temporal Distance, Individual Time Orientation and Regulatory Focus,” 管理學報，第34卷第4期，頁557-576. (TSSCI) (ISSN: 2521-4306)
  2. Wang, Shih-Ju, Heng-Chiang Huang, and Carolyn Yun-Shiuan Yang (2016), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,” NTU Management Review, 26(2), 37-72.
  3. Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang, Chia-Lin Chen (2015), How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator, Online Information Review, 39(4), pp. 537-555. (SSCI) (ISSN: 1468-4527)
  4. Hsu, Chiu-Ping, Heng-Chiang Huang, Jyh-Huei Ger, Shih-Ju Wang (2014), “Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty,” Online Information Review, 38 (1), pp. 78-94. (SSCI) (ISSN: 1468-4527)
  5. 王仕茹、陳明輝（2013）「專業影評之發行商偏誤及其影評方向對消費者影評接受度之影響：以消費者—發行商認同為干擾因素」，臺大管理論叢，第二十四卷第1期，12月，頁71-100。(TSSCI)(ISSN: 1018-1601)
  1. Chen, Ting-Ting, Heng-Chiang Huang and Shih-Ju Wang (2017), “Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games,” 2017 Academy of Marketing Science Annual Conference, May 24-26, Coronado, California, U.S.A.
  2. Wang, Shih-Ju, Chong Jin Edmund Liaw and Heng-Chiang Huang (2016), “Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-Creation,” 2016 Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 18 - May 20, Walt Disney World in Lake Buena Vista, Florida, USA.
  3. Wang, Shih-Ju, Heng-Chiang Huang, and Jui-Che Chang (2016), “Paving the Road to Brand Loyalty with Both Brand-Community and Peer Identifications: The Roles of Community Value Congruence and Brand-Community Identity Fusion,” 2016 Management Theory and Practice Conference- Management Research and Practice in the Asian Pacific Region, College of Management, National Taiwan University (NTU), Taiwan; Graduate School of Management, Kyoto University, Japan, April 3 - April 4, Kyoto University, Japan. (Excellent Paper Award)
  4. Wang, Shih-Ju and Chao-Hui Liu (2015), “How Organizational Justice Affect Leader-Member Exchange Relationships, Guild Identification, Game Identification, and Purchase Intention in MMORPGs,” 8th International Conference on ICT, Society and Human Beings 2015, July 21 - July 23, Las Palmas de Gran Canaria, Spain.
  5. Chiang, Yifang, Shih-Ju Wang, Heng-Chiang Huang (2014), “Rethinking Self-Control: How It Interacts with Time Orientation, Temporal Distance, and Regulatory Focus,” AMA 2014 Summer Marketing Educators Conference, August 1- August 3, San Francisco, California, U.S.
  6. Wang, Shih-Ju, Heng-Chiang Huang, Jui-Che Chang (2014), “Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator,” 2014 AIB Annual Meeting, Academy of International Business, June 23-June 26, Vancouver, Canada.
  7. Wang, Shih-Ju, Heng-Chiang Huang, and Carolyn Yun-Shiuan Yang (2014), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,” 2014 Management Theory and Practice Conference- Frontiers of Management: An Asian Pacific Perspective, College of Management, National Taiwan University (NTU), Taiwan; Graduate School of Management, Kyoto University, Japan; NTU Business and Accounting Foundation of Culture and Education, April 4-April 5, Kitakyushu, Japan.
  1. 黃恆獎、王仕茹、李文瑞（2017），管理學：基礎實務與個案解析，第三版，台北，台灣：華泰文化事業公司
  2. 黃恆獎、王仕茹、李文瑞（2012），管理學概論，第二版，台北，台灣：華泰文化事業公司。
  3. 黃恆獎、王仕茹、李文瑞（2005），管理學，台北，台灣：華泰文化事業公司。
  4. 黃恆獎、王仕茹、李文瑞（2007），管理學概論，台北，台灣：華泰文化事業公司。
  5. 黃恆獎、王仕茹、李文瑞（2010），管理學，第二版，台北，台灣：華泰文化事業公司。
  1. 行銷管理、行銷研究、消費者行為