© 2018 國立臺灣師範大學-管理學院 管理學院

English
  • 企業管理學系
    助理教授
  • 洪秀瑜
  • 專長：消費者體驗、消費者旅程、動態關係管理、大數據與文字探勘 、 大數據與人工智慧在行銷策略的運用
  • E-mail：shirlyhung@ntnu.edu.tw
  • 電話：02-7749-5057

學歷：英國華威大學商學院行銷博士 
           國立台北大學企管系行銷博士 

1.    Hsiu-Yu Hung (通訊作者), Nick Lee, Yansong Hu (2023, accepted) Unlocking Service Provider Excellence: Expanding the Touchpoints, Context, Qualities Framework, Journal of Service Research 
(SSCI, Impact Factpr:13.9, SJR Ranking: 4.981, JCR: Q1期刊, AJG: 4 Star), Online access: https://journals.sagepub.com/doi/10.1177/10946705231218406

2.    Hsiu-Yu Hung (通訊作者), Yansong Hu, Nick Lee, Hsien-Tung Tsai (2024). Exploring online consumer review-management response dynamics: A heuristic-systematic perspective, Decision Support Systems, 177 (2024) ,114087 
(SSCI , Impact Factpr:7.5, SJR Ranking: 2.076, JCR: Q1期刊), Online Access https://doi.org/10.1016/j.dss.2023.114087

3.    Shao, Y., Lin, C.-C., Hung, H.-Y., & Deng, H. (2022). Integrating the Feedback of Training Deficiencies to the Knowledge Map Construction of Corporate Training Needs. International Journal of Adult Education and Technology, 13, 1-14.
(ESCI) 

4.    Hung, H. Y. (通訊作者), & Lu, H. T. (2018). The rosy side and the blue side of emotional brand attachment. Journal of Consumer Behaviour, 17(3), 302-312.
(SSCI, Impact factor:4.4)

5.    Hsiu-Yu Hung (通訊作者) and Hsien-Tung Tsai (2016), “A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception”, 
管理學報 33(4), 531-557 
(TSSCI) 

6.    Hsiu-Yu Hung (通訊作者) and Ting-Ling Lin (2015), “A Moderated Mediation Model of Consumers’ Role Behaviors in Brand Communities”, Asia Pacific Management Review, 20, 191-200 
(TSSCI; Emerging Sources Citation Index (ESCI), Impact Factor 5.5)

7.    Hsiu-Yu Hung (通訊作者) (2014), “Attachment, Identification, and Loyalty: Examining Mediating Mechanisms across Brand and Brand Community Contexts”, Journal of Brand Management, 21(7/8), 594-614 
(SSCI; Impact Factor 4.7)
 

1.    Hsiu-Yu Hung (2023), “Managing Service Providers’ Experience Performances: An Extended Perspective of The Touchpoints, Context, Qualities (TCQ) Nomenclature,” 2023 AMA Summer Academic Conference (AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p308-311) (August 4-6, 2023 in San Fransisco, CA, USA) (Published in the form of an extended abstract) 

2.    Hsiu-Yu Hung, Yung-Cheng Shen, and Chih-Cheng Lin (2022), “Reconsidering the Customer Experience for Users in the Metaverse”, 2022 AMA Summer Academic Conference (AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p465-467) (August 9, 2022, Virtual | August 12-14, 2022 in Chicago, IL, USA) (Published in the form of an extended abstract) 

3.    Hsiu-Yu Hung (2022), “Online Managerial Response Strategies Toward Customer Reviews: The Elaboration Likelihood Model, Emotion Contagion and Emotional Regulation Perspectives" The 44th Annual ISMS Marketing Science Conference. (June 16-18, 2022, hosted by Chicago Booth, the University of Chicago Business School) (Published in the form of an extended abstract)
 
4.    Hsiu-Yu Hung, Nick Lee, Yansong Hu (2020), “Customer Experience Dynamics: Building a Hidden Markov Model using Repeat Customers' Verbatim Textual Review”, 2020 AMA Winter Academic Conference and Won the Best Paper in track of the Customer Engagement and CRM theme. (February 14-16, 2020 in San Diego, CA, USA). (Published in the form of an extended abstract)

5.    Hsiu-Yu Hung, Yansong Hu, Nick Lee (2019), “Capturing the Dynamics of Consumer Trust Evolution Using a Hidden Markov Model”, 2019 INFORMS Marketing Science Conference (Published) (June 20-22, 2019 in Rome, Italy) (Published in the form of an extended abstract) 

6.    Hsiu-Yu, Hung, Hsien-Tung, Tsai and Pei-Yu, Pai (2016), Dancing with Consumers’ Value Co-Creation on a Resource-Integration Platform: A Stage Setting of Service-Dominant Logic in a Green Service Ecosystem," 2016 Summer Marketing Educators’ Conference, AMA 2016 Summer Marketing Educator’s Conference (Published) , Atlanta, GA, USA.
7.    Hsiu-Yu, Hung and Hsien-Tung, Tsai (2014), “A Dual Pathway Model of Brand Community Loyalty: Extending and Broadening Deci and Ryan’s Self-Determination Theory”, AMA 2014 Winter Marketing Educators’ Conference (Published), Orlando, FL,USA
 

1.    2024/8/1-2025/7/31 Charting the Dual-Perspective in the Trajectory of Effectiveness of Service Failure Recovery and the Development of a Research Results Driven APP (國科會計畫; Principle Investigator) 
2.    2023/8/1-2024/7/31 All You Need Is Your Imagination: Mid-Journey of Human-AI
Collaborative Creativity (國科會研究計畫; Principle Investigator)
3.    2022/8/1-2023/7/31 Reconsidering the Customer Experience and Journey for Users and
Their Avatars in Metaverse Settings (國科會研究計畫; Principle Investigator)
4.    2021/5/1~2022/9/30 The Dynamic Effectiveness of Consumer Trust Management (國科會研究計畫; Principle Investigator)